The steam brush has long been used by professionals in the world of fashion and Haute Couture before displaying items for sale or runway shows with perfectly steamed collections... without wrinkles from packing, transportation or handling.
Its operating principle is simple. Apply steam at a temperature of 98°C directly to the fabric, even the most delicate fabrics, to remove wrinkles and return its natural beauty without any risk of shininess or felting.
If the goal is the same as ironing: the method is different.
No ironing board, no high temperature, no crushing.
The work is done vertically, the clothing often being placed on a belt or between runners. A gentle tension is applied to the fabric with the free hand and the steam is applied directly to the fabric. The natural beauty of the fibre is restored with the steam and clothing returns to its original appearance... without any stress to its surface.
This simple method is particularly adapted to modern fabrics, often composed of a mix of natural and synthetic fabrics. The synthetic fibres are very sensitive to heat and do not do well with traditional ironing even though they are supposed to be easy to maintain and look nice. The steam iron is a tool that preserves the appearance of the fabrics by maintaining the integrity of synthetic fibres.